what is seo

search engine optimization

How To Do Seo

A beginner who is doing a new new blog, he would like to know how to do SEO (,search engine optimization) or how to make his blog SEO friendly. I see this thing every day that these people are running behind this thing.

One thing I noticed is that whenever we have something to know about something or need information, then we use Google to know about it. When we do the same, we can see millions of results in quantity, but the best of them are the first place in the search engine. Did you think this is how it happens.

Now the question arises that how Google or another search engine knows that this content has the proper answer to which it should be kept in the first place. This is where the concept of SEO comes from.



This is SEO Engineer (Search Engine Optimization) that places your site's pages in Google's rank.

If this is the case then how to do SEO? This means how SEO is done so that we can rank our blog articles in Google's first page.

If you have any questions related to what SEO is and how to do SEO then today's article is going to be full of information for you. So stay with us till the end and get complete information about SEO. Then let's begin without delay.

What is seo

The complete form of SEO is Search Engine Optimization. This is a process that you can improve in the rank search engine of your blog articles.


Google displays the links in our search results, which they consider to be good content and have more authority than others.

Authority means how many pages are connected with the link of that top page. The more pages will be associated with it, the more authority that page will be.

The main task of SEO is to increase the visibility of any brand in organic search results. With this, the brand receives a good exposure, with its article rank above the SERPs. The more visitors come to them, the chances of getting more conversions increase.

How to search engines know which page should be ranked?

Search engines have only one purpose. Their purpose is to give users the best answer to their question.

Whenever you use them, their algorithms choose the same pages that are more relevant to your question. And then they rank them, later they are displayed in the pages of the top.

To choose the right information for users. Search engines primarily analyze two things:

These are two things,

The first is the Relevancy between Search Query and the content of the page.

This is the second page of the Authority.

For relevancy, search engine accesses it from other factors such as topics or keywords.



The Authority is measured according to the popularity of the website. Google estimates that as much as any page or resource will be on the Internet then there will be as much good content as it would for readers.

They use these search engines complex equations to analyze all these things, which are called Search Algorithms.

Search engines always want to keep their algorithms secret. But over time SEOs have learned about some of the ranking factors that allow you to rank a page in search engine.

These tips are also called SEO strategies. By using which you can rank your article.

How to do seo

If you have to learn how to do SEO then before that you have to know about different types of SEO. By going somewhere you can become capable of doing it correctly.

How many types of SEO are?

Well there are many types of SEO, but three of them are mainly given more importance.

On Page SEO
Off Page SEO
Technical SEO

On page Seo

In this type of optimization, more attention is given above the page. These optimization is entirely in our control. There are some things that come up like A) High-quality, keyword-rich content preparation. B) Also optimize HTML, under which title tags, meta descriptions, and subheads etc.

Off page seo

This type of optimization is done outside the page. There are some things like back-links, page ranks, bounce rates, etc.

Technical SEO:

These are called Factors that affect the technical aspects of the website. Such as page load speed, navigable sitemap, AMP, mobile screen dispaly etc. It is very important to optimize them properly because they also affect your page ranking.

How to do On Page SEO

On-page factors are those factors that are linked to the elements of your website. On-page factors include technical set-up - quality of your code - textual and visual content, as well as your site's user-friendliness.


We should understand that on-page techniques are those that are implemented in the website to increase the performance and visibility of the website.

Now let us know about some similar on-page techniques: -

1. Meta Title: It describes your website with the help of primary keywords and should be between 55-60 characters, as it can be hidden in Google Search.



2. Meta Description: This helps to define the website. Each page on the website should have an unique meta descriptions. Which helps sitelinks to automatically show them in SERPs.

3. Image Alt Tags: There are images in every website but google does not understand them, so with the image we should also provide a alternative text so that the search engine can easily understand them.

4. Header Tags: These are very important, together they have a big contribution to categorizing the entire page properly. H1, H2 etc.

5. Sitemap: Sitemap is used to crawl the website pages so that google spider can easily crawl your pages and index them. There are many different sitemaps such as sitemap.xml, sitemap.html, ror.xml, news sitemap, videos sitemap, image sitemap, urllist.txt etc.

6. Robots.txt: This is very important for indexing your website in Google. Websites that contain robot.txt are indexed soon.

7. Internal Linking: Interlinking is very important in navigating pages easily between pages.

8. Anchor text: Both your anchor text and url should match with each other, it facilitates rank.

9. Url Structure: Your website's url structure should be fine, it should also be seo-friendly so that it can be easily ranked. Together, each url should have a targeted keyword, that means you should match your url.

10. Mobile-friendly: Try to make your website mobile-friendly because people often use mobile today to use internet.

How to do Off Page SEO
On the other hand, off-page factors, such as links from other websites, attention of social media and other marketing activities, which are different from your website. In this you have to give more than the solutions of quality backlinks, so that you can increase the authority of your website.

One thing you need to understand here is that off-page does not just mean link building but it also emphasizes this fresh content, the more and the better content you provide to your audience, the more Google likes your website. Will do

Content:

If your website has more fresh content then Google will allow more, always crawling your website for fresh content. Together your content should be meaningful so that it can provide the right value to your target audience.

Keywords:

Selection of the right keywords is very important to rank in SERPs. You should optimize these keywords with content so that keyword stuffing is not a threat and your articles are all rank.

Long-tail:

When it comes to keywords, how can we forget the long tail keywords? Because it is not easy to rank in the short keyword, therefore in this place you can use long tail keywords so that it can be easy to rank.

LSI:

LSI keywords are those that are very similar to the main keywords. If you use these LSI keywords, then the viewers can easily access your content when they are searching for a particular keyword.

Brokenlinks:

These links should be thrown as far as possible. Otherwise it provides a bad impression.

Guest Blogging:

This is a great way to make do-follow backlinks. This allows both bloggers to get paid.

Infographics:

This allows you to visually show your content to your viewers, which makes them more understandable. Together they can also share them.

Conclusion

So I hope you have liked what is seo,how to do  seo. This is always my endeavor that readers should be given full information about SEO so that they do not need to find any other sites or internet in the context of that article.

This will also save their time and will get all the information in one place. If you have any doubts about this article in your mind or you want some improvement in it then you can write down comments for it.




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